Business Networks - ARA MODEL

3765 words 16 pages
MG4041 Business Networks Lecturer: Dr Helen McGrath Visiting student: Nicolò Degl’Innocenti – ID 114107490

Words count: 3419

Business Networks and the ARA model

The case of Azimut-­‐Benetti boatyards and the development of Benetti-­‐Net

Table of contents Business Networks and the ARA model ............................................................................................. 1 Introduction ............................................................................................................................................ 3 Theoretical
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Following this approach we can say therefore that the concept of network has to be used as replacement of the concept of usual environment. During the years lot of different approaches and definitions of Networks have been developed, for example starting from the idea of network seen as a “set of nodes and connecting

relations” (Fombrun, 1982), the definition given by Grandori and Soda is: “ways of organizing economic activities through cooperation and coordination among firms”. For the IMP network is like the environment-­‐market is represented, although clearly it is not a purely terminological debate, but rich in conceptual implications. The boundaries, using the concept of network, can not be defined because it is this approach which suggests that they are not important, because much of the uniqueness of the company resides on how and with whom it is connected (Hakansson & Senota, 1989). Very interesting is the

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