Build a Bear Workshop

1906 words 8 pages
Build-A-Bear Workshop

Build-A-Bear Workshop
Trying to make people smile is part of the credo at Build-A-Bear Workshop. The company was founded in 1997 by Maxine Clark who is the Chairman and Chief Executive. Maxine started Build-A-Bear Workshop or BBW, after working in corporate America for 20 years for the retailing industry. She wanted to create a retail environment that inspired the imagination, creativity, and memories for children and families.
Flash forward to 2012 and BBW has become the only global company that offers customers the opportunity to create their own stuffed animals in a retail environment. BBW offers an exciting in store experience, coupled with top notch customer service and high quality products. BBW is the
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Our Culture). Team is the name of the game for making sure each Build-A-Bear Workshop customer experiences something magical. The company insists upon having energetic teams that suggest solutions, independently solve problems, and cultivate a fun atmosphere. According to Griffin (2010), “BBW uses an organization structure that is relatively organic. Sales Associates due to their constant customer interaction are a valuable source of information and expertise for the firm. Relationships are informal and information sharing occurs laterally as well as vertically” (p. 461). Teamwork and culture are a large part of why BBW has experienced growth and financial longevity even amidst the up and downs of the recent global economic downtrends. Build-A-Bear Workshop has toughed out several years of the dipping global economy however the company isn’t invincible. They have experienced some setbacks that they’ve had to recover from. From 2008 thru 2010, BBW retail locations absorbed a profit decline of 15.7%. This decline cultivated from producing defective toys and a quality control crisis that came to fruition financially in 2011. Between July 2007 and January 2009, BBW sold toy beach chairs as part of a beach themed bear. Around 260,000 were sold having sharp edges on their wooden folding frame that could pinch, cut, or even amputate a child's fingertip. In November 2011, BBW recalled 297,200 of their Colorful Hearts Teddy Bears because

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