Brand Management Review on Disneyland

1559 words 7 pages
|Edinburgh napier university |
|Strategic Brand Management |
|Brand Management review on Disneyland |
| |
| |
|Jan 22 2011
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Fischer PM, Schwartz MP, Richards J. W., Jr., Goldstein AO, Rojas TH: Brand logo recognition by children aged 3 to 6 years. Mickey Mouse and Old Joe the Camel.
Jama 1991 , 266:3145-3148.

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Gortmaker SL, Peterson K, Wiecha L et al. Reducing obesity via a school based interdisciplinary intervention among youth. Arch Pediatr Adolesc Med 1999; 153: 409-18.

Hassan, S.S and Katsanis, L.P. (1994), "Global market segmentation strategies and trends", in Hassan, S.S. and Kaynak, E. (Eds), Globalization of Consumer Markets: Structure and Strategies, Intentional Business Press, New York, NT, pp.47-62

Hastings et al, 2006 Marketing of food and non alcoholic beverages to children report of a WHO forum and technical meeting)

Hill, Adèle Jomphe and Silver, E. K. Fat, friendliness and Unhealthy: 9 year old children's perceptions of body shape and stereotypes international journey of obesity related metabolic disorders 1995; 19(6), 423-30

Jahns L, Siega-Riz AM, Popkin BM: The increasing prevalence of snacking among US children from 1977 to 1996. J Pediatr 2001, 138:493-498.

Jamie Oliver Helps Fight Health Hazards, 2005 (01/23/2011) http://abcnews.go.com/WNT/TenWays/story?id=2119333&page=1 Joan M. Johnston 2004 Eating disorders and childhood obesity: Who are the real gluttons, 2004 Available from

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