Organizational Behavior and Communication

1290 words 6 pages
Organizational Behavior and Communication
COM 530 Organizational Behavior and Communication in the Walt Disney Company This paper focuses on the organizational behavior and communication within the Walt Disney Company. This piece contains a discussion on The Disney Company’s philosophy, mission statement, vision statement and values and its affect on organizational behavior and communication. The Disney Company is an international organization in which communication role plays an important part in the organizations’ perception and organizational culture. The Company supports its values through its actions and communications among and within cast members (employees) as well as the general public.
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According to Ford and Heaton, the organizational culture of The Disney Company guides and directs employees on how to handle situations using honor and respect that may not appear during formal training (Optimism value). Disney cast members (employees) are empowered to make decisions or perform reasonable actions to satisfy guests (Decency value).
According to Michael Griffin, Vice President of communications for Walt Disney World, when it comes to communication, Disney disseminates in writing the same information to cast members as it does to the general public. When it comes to information not in writing, team leaders are informed and they in turn verbally inform their members. According to Griffin, the company does everything to protect the brand (Elsasser, 2009).
As the Walt Disney Company grew through the innovative efforts of artists and technology, the Company maintains its philosophy of creating with the vivid imagination of a child. As the company grew to international status through movies, amusement parks and Broadway productions, the company continues to maintain its dedication to providing innovative, quality entertainment for all members of the family. The Disney Company communicates its corporate values which are infused in the organizational culture, instilled in employee training and acted upon with honor and respect to the customer. References
Barker, R. & Gower, K.


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