An analysis of Ocean Park

2802 words 12 pages
An analysis of Ocean Park.

Table of Contents

1. Introduction
2. Analysis of Ocean Park’s Environment
2.1 PEST Analysis
2.1.1 Political and legal issues
2.1.2 Economic condition and trends
2.1.3 Cultural and social values and trends
2.1.4 Technology Analysis
2.2 SWOT Analysis
3. Conclusion
4. Reference
5. Appendices

1. Introduction
Hong Kong Ocean Park is considered as a one of world’s largest marine park, located on the south end of Hong Kong Island. The three sections are located on the headlands of Brick Hill, while the other two section is located in the Wong Chuk Hang Valley lowlands and Tai Shue Wan. It is considered as one of the largest ocean in the world, having an
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Strengths Weakness
∙Unique animals are selling point in ocean Park.
∙Ocean Park is recognized as icon of Hong Kong.
∙Reasonable price of tickets ∙Limitations on land development as it’s hilly.
∙Facilities are relatively old an unattached.

∙Individual Traveling Scheme was carried out in 2003.
∙Strong economy growing in China.
∙Support of local government.
∙Higher demand of entertainment from the public.
∙Competition and challenges from HK Disneyland.
∙More attractive points in the neighboring countries.

∙Unique animals are selling point in Ocean Park
Grand Aquarium, marine creature are unique selling point inside the OP. The main strengths of OP focus on their offering of animals, fun and education to the tourists. OP tries to present the natural behavior of animals to enable people to see them in a creative way. The key is finding a balance between human entertainment and natural environments. That makes OP different from a lot of theme parks in the world.
They also offer a differentiation advantage because it is considered as bigger than the HK Disneyland, thus enabling OP to offer more and new features and shows than Disneyland. Compare with Disneyland, they are focuses on showing the reality regarding the nature, while Disneyland focuses on fantasy. ∙Ocean Park is recognized as


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