American Express Case Study
1) Evaluate American Express in terms of ‘brand equity’
What are the benefits, strengths and weaknesses associated with the company? American Express is an American financial-service, which has been known as the paramount of brands among high-end customers. They have continued to build its brand in a steady and consistent manner which is a strength that the service has. It is known to be one of the …show more content…
With the variation of card is has put service near the top, meaning that customers are satisfied with the “value”. American express knows that you can either keep or lose a customer for life depending on what kind of service the cardholder gets.
4) Briefly research and identify trends that have revolutionized credit card marketing. How has the development influenced American Express?
The credit card industry has expanded to allow transactions through both web and physical. They have even expanded to ATMs allowing up loads on prepaid phone cards, although it is not very satisfactory due to the fact that many individuals in the US use phone networks, such as AT&T.
Credit cards have been becoming more and more popular in the world for the past two years. Everywhere people go, they