10.1 Market Research

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Contents

1. Activity questions…………………………………………………………….…2 2. Introduction………………………………………………………….….………3 3. P1….…………………………..….…………………………………...………...3 4. P2.……………………………………………………………...……..…......…..6 5. M2...………………………………………………….……………...…………..7 6. Conclusion……………………………………………………………………….9 7. References……………………………………………………………………….9

Assessment activity 10.1
P1, P2 & M1

Two major developments in the first decade of the 21st century were the widespread use of the Internet and the growth of high street coffee shops such as Starbucks and Costa Coffee. A business opportunity that combines these two ideas is to set up a town centre coffee shop that offers wireless Internet connection, computer terminals and …show more content…

For example: ← Internet ← Government statistics ← Libraries and universities ← Company reports ← Market research reports ← Trade journals ← Criteria for selection of a secondary source

QUALITATIVE AND QUANTITATIVE RESEARCH

Qualitative research is used to explore and understand people's beliefs, experiences, attitudes, behavior and interactions. It involves collecting opinions and views which may be written or spoken. A typical question asked in this type of research is ‘What do you think about x’? It allows respondents to give their opinions, reasons, and motivations for thinking something or doing something. This helps researches to find out information about their given questions. Anyway, to bring people together and record what they have to say would be possible just to research a small part of the market. That may not be truly representative of the target group.

Quantitative research generates numerical data or data that can be converted into numbers. It has the potential to find out facts about a much larger group of people then qualitative research, but it is not possible to change the questions.

P2
In this task I am going to explain how different research methods could be used to make a marketing decision about whether there is a market for an Internet café business. I am going to show how different types of market research would be helpful and how the difference research

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