Yahoo! Inc. Strategic Analysis

3080 words 13 pages
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Strategic Analysis
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Yahoo! Inc.

Executive Summary 3 Introduction 3 Company Overview 4 Mandate 5 Stakeholders 6 External Analysis 6 Competitive Forces 6 Macro Environment 7 Internal Analysis 8 Appendix 10

Executive Summary

Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites. It is believed that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on the website and spend increasing amounts of time and money. Yahoo! Inc's biggest obstacle lies in its competition in the form of
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Several key executives, such as Chief Product Officer Blake Irving left Yahoo! (Swisher, 2012). On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of 14,100 workers employed by Yahoo!. The cut is expected to save around $375 million annually after the layoffs are completed at end of 2012. In an email memo sent to employees in April 2012, Scott Thompson re-iterated his view that customers should come first at Yahoo!. He also completely re-organized the company [ (Swisher, It’s Official: Yahoo Reorgs Itself Just Like We Said (Memo Time!), 2012) ].

On May 13, 2012, Yahoo! issued a press release stating that Thompson was no longer with the company, and would immediately be replaced on an interim basis by Ross Levinsohn, recently appointed head of Yahoo's new Media group [ (Oreskovic, 2012) ]. Thompson's total compensation for his 130-day tenure with Yahoo! will be at least $7.3 million. In June 2012, Yahoo! hired former Google director, Michael Barrett as its Chief Revenue Officer.
Mandate
While going through many changes and evolving it’s model to better suite the ever changing technologies in it’s environment, Yahoo’s mission is to be the most essential global Internet service for consumers and businesses. In carrying out this mission, Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most

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