Vinamilk Analysis

13983 words 56 pages
TOMAS BATA UNIVERSITY IN ZLÍN
FACULTY OF MANAGEMENT AND ECONOMICS

ASSIGNMENT FOR MANAGEMENT II
Topic:
ANALYSIS REPORT OF VIETNAM DAIRY PRODUCTS
JOITN STOCK COMAPANY (VNM)

Students: Nguyen Thi Ngoc Diep Nguyen Quynh Trang Lai Hai Minh Ngo Minh Vu

Contents 1. Company overview 5 2. Mission, vision and objectives 6 2.1. Mission 6 2.2. Vision 6 2.3. Objectives (from 2011 – 2016): 7 3. Critical factors of success 7 4. Target Group- Stakeholders 10 4.1. Internal 10 4.2. Subsidiaries and Associates 11 4.3. Strategic Supplier 12 4.4. Competitor 14 4.5. Customer 15 5. SWOT analysis 15 5.1. Strengths 15 5.2. Weaknesses 16 5.3. Opportunities 16 5.4. Threats
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In 2009, Vinamilk contributed to the state’s budget 1000 billion Vietnam Dong making it the highest number ever before. In 2011, Vinamilk once again proved their stable success by reaching the revenue of 1 billion US dollars, which led it to officially become a member of the big enterprise community in the Asia Pacific region. 2. Mission, vision and objectives 3.1. Mission

“Vinamilk commits to bring best-quality nutrition to communities that reflects our respect, love and responsibility for the people, life and society”. This mission is based on the identifiable value of Vinamilk
Values:
1. Integrity: Integrity and transparency in actions and transactions. 2. Respect: To have self-respect and respecting colleagues, Company, partners. To cooperate with respect. 3. Fairness: To be fair with employees, customers, suppliers and other parties. 4. Compliance: To comply with legal regulations and the Company’s Code of Conduct, regulations and policies. 5. Ethics: To respect the established ethical standards and act accordingly.

3.2. Vision

“To become the leading Vietnamese trusted brand on nutrient and healthy products for human life”. This vision is expressed by the long-term development strategy of Vinamilk:
Development Strategies:
Company’s development strategies for the coming years and in the long

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