Usaa Swot Analysis

1690 words 7 pages
| USAA SWOT Analysis | | |

Management 303 SWOT Analysis of USAA
Section I – Organizational History
Fortune 500 company, United Services Automobile Association (USAA) began as a small group of 25 U.S. Army officers in 1922. Nearly 90 years later, it is now an organization with more than 7.4 million members, offering banking, investing, retirement and insurance services worldwide. Since its inception, USAA has expanded membership eligibility to include all members of the Armed Forces and their family. What makes USAA stand out is that it is not a corporation, but an inter-insurance exchange. This allows each member to be insured by every other member concurrently, yet only liable for the premiums which they have paid in. Since
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The first organizational opportunity is the expansion of services domestically and internationally. USAA is in an excellent position to continue their expansion and development of additional brick and mortar facilities both overseas and within the United States. The current physical locations available have proven successful and more physical locations would allow better service to current members and the ability to serve more new members. This opportunity arises as military enlistment increases, providing a larger market base. This market has shown interest in USAA membership and would utilize additional facilities should they be made available. This is a force in the international and sociocultural dimensions of the general environment.
Opportunity #2 – Expansion of Existing Services The second organizational opportunity is to expand some of the services that are already in place. One area that shows room for expansion is the shopping department. USAA offers discounted prices on loose diamonds and jewelry. This merchandise is guaranteed conflict free, quality assured and interest deferred loans are available. Sunglasses and purses would be a welcome addition to this merchandise. And since the jewelry available is predominately for women, I would suggest adding pieces for men, such as watches, cuff links and tie clips. If you expand your products, you are expanding your market. High quality jewelry and


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