Unethical Issues of Apple Iphone
Ethical issues in iPhone
1． Introduction ．
With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper …show more content…
possible and in the future Apple should try best to act as a leading giant for a green electronics.
4． Conclusion ．
This report investigates two of the major problems concerning the ethicality of marketing activities of iPhone including 1) deceptive advertising practices and 2) environmental problems. It can be concluded that despite the worldwide popularity, iPhone still faces some ethical problems. Suggestions to improve the image of iPhone by enhancing its ethical issues have also been discussed in this paper. They include: 1) avoiding deceptive practices in the future, 2) taking initiatives to minimize the troubles caused, 3) responding to the Greenpeace challenge and 4) maintaining the policies of environmental sustainability. In this way, iPhone could probably both enjoy the success in selling and maintain an ethical image.