Supply Chain and Brunswick Distribution

1477 words 6 pages
OPERATIONS AND PRODUCTIONS MANAGEMENT – GEMA 5400 | Brunswick Distribution Inc | Case Analysis | | | |

Table of Contents

Introduction ………………………………………………………………..1

Executive Summary ……………………………………………………2

Application and Analysis ……………………………………………..3

Literature Review………………………………………………………….4

Conclusion……………………………………………………………………..5

Bibliography…………………………………………………………………..6

Appendix…………………………………………………………………………7

INTRODUCTION
Brunswick Distribution started as a small distribution company 10 years ago when Alex Brunswick stated using his grandmothers shed. The company further grew and moved into a 20,000 square-feet leased facility.
Ten years ago, the company entered into an agreement with Kitchen Helper Corp, as their high-end
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This can lead to the company having an opportunity to increase penetration in key industrial markets including those they have limited presence. The company can also expect to see an increase in their annual sales, delivery lead time reduction by three days, an increase in brand placement and appliances and an increase to account change to the inventory, accounts receivable, property, plant and equipment by $7,200,000.

STREAMLINE DISTRIBUTION
The other option presented to Alex Brunswick is to streamline the distribution system and make it more cost efficient.
The company is presently holding large amount of stock that is not moving and are considering looking into their present stock levels to retain what is needed and dispose what is not. This venture is not only costly but will open up space in their warehouse. It will allow BDI to have the versatility and capacity to improve their product offering and services. New technology will bring reliability to product delivery and would include an Automatic Storage and Retrieval System (ASRS).

WHAT DECISION TO MAKE
Brunswick’s operational measures that would be affected by its decision would include inventory, Throughput, Operating Expenses and Utilization.
An

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