Research in Motion Limited (Rim) Strategic Analysis

3402 words 14 pages
Table of Content

Acknowledgement 3

Executive Summary 4

Project Outline 5

Industry Life Cycle 7

Key Success Factor (KSF) 8

Industry Analysis (Porter’s Five Forces) 10

SWOT Analysis

Internal Factor Analysis Summary (IFAS) 13

External Factor Analysis Summary (EFAS) 15

Strategic Factor Analysis Summary (SFAS) 17

TOWS Matrix 19

Assessment of Current Company’s Performance 22

Review of Option for Future Direction 24

Recommendation for Implementation of strategies 25

The Usefulness of Strategies Management Models 27

List of reference 29

(Total word count: 4,093 words)


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In the growth stage, a firm seeks to build brand preference and increase market share. Product quality is maintained by adding more features and support services. The growth stage occurs when a product has survived its introduction and this is the beginning to be notice in more market place. Competition grows as awareness of the product builds.
Research In Motion (RIM) Company began dynamic growth when BlackBerry was introduced. RIM has succeeded in added its value name of branding through the sales of BlackBerry smartphones. BlackBerry has done its introduction of its new design and new software of its products to the whole world which is can gain its competitive advantages among its competitors. Nowadays, sales of BlackBerry continue to increase dramatically. Also, BlackBerry continuously produces and diversifies its products. Currently, BlackBerry held 62.4% share of smartphone sales in the world.

Key Success Factors (KSF)

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