Research Paper: Marriott Hotels, Resorts, and Suites

1307 words 6 pages
Research Paper: Marriott Hotels, Resorts, and Suites
Dustin Janssen
Keiser University
Dr. Wilhelms
April 21, 2013

Research Paper: Marriott Hotels, Resorts, and Suites Marriott Hotels, Resorts, and Suites are known world wide for their superior hospitality company. They were founded in 1927 by J. Willard and Alice S. Marriott and currently operate around 3,000 lodging properties in the United States as well as 67 in other countries (Malhotra, 2010, p. 517). Marriott is a name that is known by most people and continues to grow and improve its services throughout time. The hospitality industry has a tough job at times because they are responsible for making people feel as if they never left home. Whether
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Marketing Management Decision Given the data Marriott Hotels has by completing an N-Way Analysis of Variance, it will give rise to the most important factors that lure the business travelers into the hotel time after time. Business travelers have the problem of finding ways to make their selves comfortable in an area that is not a functional workplace (Malhotra, 2010, p. 517). For example, working on a bed with a laptop on top of a persons lap with the charger stretched beyond its maximum reach is a hassle. Finding ways to make this better is Marriott’s prime goal in keeping people happy and returning. Another instance for Marriott to stress is increasing power to consumers (Lu & Chiang, 2003). Increasing power to consumers can mean a variety of different things, but in the case of business travelers it means making it easier for consumers to book hotel arrangements online, or providing reward systems for loyal customers. By giving this power to the business traveler it creates two things, first it gives the customer the ability to select the type of room they need, whether they need a desk, two beds, or a small kitchenette, it provides the customer with this power. The second thing it does is gives the opportunity to build points and increase customer satisfaction. With this point system in place it will likely


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