Porsche Case Study

4487 words 18 pages
Summary
1 | INTRODUCTION .......................................................................................................... 2
2 | PRESENTATION OF THE GROUP...................................................................................... 2
The company’s history ..................................................................................................... 2
Present situation | Porsche in numbers.............................................................................. 3
3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4
4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5
Porter’s 5(+1)
…show more content…
07 1.
The reason for the percentage barrier is, that as soon as Porsche would own 30 % they would be forced to launch a takeover bid to the other shareholders of VW.
20,8%
29,9%
49,3%
Percentage of shares in Volkswagen 2007
Porsche 29.9 % | Lower Saxony 20.8 % | Others 49.3 %
1 Dow Jones Newswires, Finance, 10.01.2007
For a few years now, Porsche is the most profitable fabricant of automobiles in the world and at the same time one of the greatest taxpayers of Stuttgart. Porsche’s profitability (Margin 2005) can be seen in the chart below, the comparison is made on the European automobile market.
Company Name Country
Margin
2005
Sales
2005
Profit
2005
Margin
2004
Sales
2004
Profit
2004
Market
Capitalization
2006
Porsche D 11,9% 6.574 783 9,7% 6.359 616 6.583
Renault F 8,1% 41.338 3.367 8,7% 40.715 3.551 25.559
Ford TK 6,6% 3.801 250 8,1% 3.033 247 2.207
BMW D 4,8% 46.656 2.239 5,0% 44.335 2.222 24.188
Audi D 3,1% 26.591 824 3,5% 24.506 868 5.394
Fiat I 2,9% 46.544 1.331 -3,4% 46.488 -1.586 11.469
Avtovaz RUS 2,6% 4.261 113 2,6% 4.261 113 953
Daimler-Chrysler D 1,9% 149.776 2.846 1,7% 142.059 2.466 41.425
Peugeot Citroën F 1,8% 56.267 1.029 2,4% 57.038 1.357 11.637
Volkswagen D 1,2% 95.268 1.120 0,8% 88.963 677 15.454
In Million Euros | actualization: 31.12.2005 (because annual reports for 2006 are not

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