Marketing Plan for Langkawi

2523 words 11 pages
Executive summary Langkawi, such an amazing island, attracted a lot of people from all over the world. Unbalanced regional development, domestic and foreign tourism competition make Langkawi cannot get a development very well, that is the reason why Langkawi cannot be the world-wild attraction. A right marketing plan can make Langkawi give full play to its advantages and make up for weakness, and then get a good development of marketing. Setting marketing objectives, confirm target markets, use marketing strategies to develop a marketing plan for Langkawi is the focal point of this article.
Langkawi, “The Island of Legend” is located 108 kilometers northwest of Peninsular Malaysia, the border of Malaysia and Thailand.
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Marketing strategies
Product pricing The price that tourism enterprises set need to conform to the certain standards, if the price is too low, customers may thought those products are not worth to buy, tourism enterprises are hard to get a profit, and if the price is too high, customers have no ability to consumption, there will be no demand on it. In Langkawi, some luxury hotels, restaurants and entertainment industries can use high price strategy to approaching market and it is good for market positioning. Travel agency, local attractions and hotels can offer discount for visitors when they reaches a certain amount. Some hotels, motels or airlines can provide seasonal discount in rainy season, international flights can adjustment the price according to the size of demand, and the purpose is to attract customers, make sure they can get a profit. Pricing can be based on competitors, it is a kind of methods that pricing according to the price of competitors. Price variance remains unchanged and always be a little higher than competitors or a bit lower. So compare to other islands, Langkawi can pricing according to its dominant position and give a higher price, for inferior position, we can give a discount for customers, in order to attract them to come.
Promoting the tourism development of Langkawi is very necessary. Promotion can be used in various ways.


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