Kid Kustomer
No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products. The big boom in child advertisement occurred in the …show more content…
Some Federal and government agencies started to feel that companies were taking advantage of children’s naiveté’s. When companies began to ask children for personal information online, the federal agency decided to put a stop to it. This brought on the