Introduction to Qualitative and Quantitative Research Methods

3738 words 15 pages

There are generally two kinds of research: qualitative and quantitative. For any research project the researcher needs to be clear about which type of research will provide the information required. The role of qualitative research is to tell you why; quantitative research tells you how many. The methods are quite different.

Definition of Quantitative research?
"There's no such thing as qualitative data. Everything is either 1 or 0"- Fred Kerlinger
Different researchers and educators have given different definitions to “quantitative research.” Below are a few of them:
Quantitative research refers to the numerical representation and manipulation of observations for the purpose
…show more content…

However, it never goes further to establish a cause-effect relationship. The relationships between and among a number of facts are sought and interpreted to recognize trends and patterns in data. The relationship is expressed by correlation coefficient, which is a number between .00 and 1.00. Data, relationships, and distributions of variables are observed only. Variables are identified and studied closely as they occur in a natural setting but they are not manipulated. In some cases, correlational research is considered a type of descriptive research since no variables are manipulated in the study. Examples: * The relationship between team work and high productivity at the workplace. * The relationship between stress and mental disease * The relationship between obesity and depression * The covariance of smoking and lung disease
Cause-comparative: research
Casual-comparative educational research attempts to identify a causative relationship between an independent variable and a dependent variable," according to Professor John Wassen of Minnesota State University. It establishes the cause-effect relationship among variables, compares the relationship, but the cause is not manipulated, such as "age." These types of design are very similar to true experiments, but with some key differences. An independent variable is identified but not


  • Qualitative Research
    1636 words | 7 pages
  • Sample Methodology
    2060 words | 9 pages
  • Qualitative Research Essay
    3393 words | 14 pages
  • 10.1 Market Research
    2139 words | 9 pages
  • Qualitative Research Methods
    5203 words | 21 pages
  • Participant Observation Advantages and Disadvantages
    1506 words | 7 pages
  • Expanded Comparison Matrix Paper
    1530 words | 7 pages
  • Interpretive vs. Objective Theory: Communication Studies
    1556 words | 7 pages
  • Impact of Pricing Strategy on the Customer Loyalty in the Retail Industry: a Case Study of Tesco
    3485 words | 14 pages
  • Research Proposal : Online Store for Primark
    1509 words | 7 pages