Keller Graduate School of Management
Table of Contents
Statement of Purpose a) Company's mission statement b) Brief history of the business opportunity c) Current situation d) What makes the business unique e) Creating value for customers f) Key success factors for proposed business
Name and Legal Structure
Description of the Business a) Management philosophy: vision mission, goals, objectives b) Type of Organization
Description of the concept, licenses, and lease a) Concept b) Pricing
Market analysis and strategy a) Industry analysis, including segmentation in which the concept belongs within the lodging industry b) …show more content…
Emphasis will be placed on friendly service that will not only meet, but exceed guests’ expectations. While excellence is hard to define, oftentimes others will define it for you.
The objectives of Island Vacation Resort for the first three years of operation include:
• Exceeding customers’ expectations for luxury accommodations.
• Maintaining a 90% occupancy rate during the peak periods.
• Assembling an experienced and effective staff
Statement of Purpose
Island Vacation Resort will be an exciting new five star 150 room resorts. Guests can choose to have an indoor or outdoor room overlooking the beach, experience sunrise and sunset. Every vacationer wants to relax and lay back and not worry about a thing while on vacation or quick getaway. This resort will be the ideal spot.
Company's mission statement
The goal of Island Vacation Resort is that of a multi-faceted success. Our first responsibility is to the financial well-being of the resort. We will meet this goal while trying to consider; the effect of our services and wellbeing of our patrons and our staff, the impact that our business practices and choices will have on the environment and the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial