Hockey

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Sher-Wood Hockey Inc.
Group Research Project One
Global Logistics Management Executive Summary
Sher-Wood is one of Canada’s most respected most innovative market and valuable brand in the hockey equipment industry founded in 1949 with its headquarters located in Sherbrooke, Quebec. Sher-Wood Hockey has multiple viable opportunities for reaching new demographics, market expansion, and lowering manufacturing costs for the hockey stick sector of the company. In 2013 Canada cut import tariffs and duties on hockey gear between 2.5% and 18%, this reduction causes the landed costs of importing to decrease. Outsourcing manufacturing also allows for currency hedging contract to be made between Chinese partners and Canada to protect …show more content…

The American Hockey League, The National Hockey League, and the 2010 Vancouver Olympic Games have relied on Sher-Woods products and innovation as a main supplier for their official game puck [2].
Opportunities
Sher-Wood Hockey has multiple viable opportunities for reaching new demographics, market expansion, and lowering manufacturing costs for the hockey stick sector of the company. In 2013 Canada cut import tariffs and duties on hockey gear between 2.5% and 18%, this reduction causes the landed costs of importing to decrease, permitting the cost of hockey sticks sold to retailers to decrease, this allows for the cost of the hockey stick for the consumer to be lower as well [3]. Specifically lower import duties on hockey sticks gives Sher-Wood the opportunity to decrease their tax expenses and invest that saved money back into their company for their research and development sector. With Sher-Wood’s offshore outsourcing of their manufacturing Sher-Wood is able to concentrate more on core business activities such as marketing, research and development, advertising, entering into endorsements with NHL players, and increasing their attention of market demographics to female players. Outsourcing manufacturing also allows for currency hedging contract to be made between Chinese partners and Canada to protect themselves against unexpected changes in currency exchange rates [1]. As of 2008 Sher-Wood was responsible for providing 2.3% of the NHL

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