Garena

2596 words 11 pages
Executive Summary

Garena is the largest leading gaming platform in Southeast Asia and Taiwan, and it expanded its presence from Singapore to each of the countries within 4 years. This report seeks to understand the secrets of Garena in maintaining its unparalleled leadership in the gaming industry. With regards to the value chain of the gaming industry, Garena functions as an integrated developer, publisher as well as a retailer.
Garena moved from a focused differentiation strategy towards a broader scope while maintaining their differentiation approach. Customers were the key consideration in dictating their business level strategy, which resulted in both core competencies and value creation being customer-centric.
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| 91.8 | 95.8 | 89.9 | 102.4 | 105.9 | | | | | Females | | | | 1,458.6 | 61.8 | 65.6 | 74.0 | 87.6 | 94.7 | 94.5 | 112.7 | 117.7 | | | | | | | | | | | | | | | | | | | | | | | | Malays | | | | | | 512.8 | 30.6 | 33.4 | 39.9 | 45.8 | 48.7 | 40.8 | 34.4 | 29.8 | | | | | Males | | | | | 255.2 | 15.7 | 17.1 | 20.8 | 23.6 | 24.9 | 20.6 | 17.0 | 14.3 | | | | | Females | | | | 257.7 | 14.9 | 16.3 | 19.1 | 22.2 | 23.8 | 20.2 | 17.4 | 15.5 | | | | | | | | | | | | | | | | | | | | | | | | Indians | | | | | | 351.7 | 18.3 | 27.4 | 24.6 | 22.6 | 22.3 | 23.9 | 34.3 | 35.7 | | | | | Males | | | | | 180.9 | 9.0 | 13.6 | 12.3 | 11.2 | 11.0 | 11.1 | 16.6 | 19.7 | | | | | Females | | | | 170.8 | 9.3 | 13.8 | 12.3 | 11.4 | 11.3 | 12.8 | 17.7 | 16.0 | | | | | | | | | | | | | | | | | | | | | | | | Others | | | | | | 126.5 | 7.0 | 10.4 | 9.3 | 7.2 | 5.5 | 6.5 | 13.1 | 16.4 | | | | | Males | | | | | 60.3 | 3.3 | 5.0 | 4.4 | 3.4 | 2.4 | 2.4 | 5.3 | 7.5 | | | | | Females | | | | 66.2 | 3.7 | 5.4 | 4.9 | 3.9 | 3.1 | 4.1 | 7.8 | 8.9 | | | | | | | | |

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