Euro Disneyland – Cultural Differences Between U.S. and France

2073 words 9 pages
As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by
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A country with a lower masculinity score, that is France has a relative low masculinity score of 43, places more emphasis on caring for others and quality of life. An example in this case is that the Disney CEO Michael Eisner expressed America’s overriding focus on monetary success when he said "What we created in France is the biggest private investment in a foreign country by an American company ever. And it’s going to pay off” (cited in Workman, D., 2008). Clearly, French culture was not a priority for Disney during the first year of Euro Disney (Corliss, R., 1992).

Trompenaars’s cultural dimensions
Trompenaars derived five relationship orientations that address the ways in which people deal with each other. These can be considered to be cultural dimensions that are analogous to Hofstede’s dimensions. Trompenaars also looked at attitudes toward both time and the environment (Tian, F., 2009, p.97).

 U.S. - Universalism
According to Trompenaars, the United States was high universalism that is the belief that ideas and practices can be applied everywhere without modification. Therefore the manager of Disneyland tends to transfer an American corporate model to France without any changes or adjustment. As a result of this finding, Disney should be prepared for personal meandering or irrelevancies they seem to go nowhere and should not regard personal,