A world leader in the food-processing industry
This case study was prepared in close collaboration with Danone’s General Management. The authors wish to thank Mr Laurent SACCHI, Deputy Director to the Presidency, and Ms Charlotte PASTERNAK, responsible for press relationships and external communication, for their valuable contribution to the elaboration of the case study.
© CCMP 2011
Authors: Sylvie HERTRICH, Michel KALIKA and Ulrike MAYRHOFER
Initiating institutions: EM Strasbourg Business School, University of Strasbourg; IAE Lyon, Jean Moulin Lyon 3 University
I. Presentation of Danone 4
A. Creation of the group and evolution of activities 4
B. Strategic business units in 2010 5
II. Danone’s …show more content…
The period following the creation of the BSN Gervais Danone group was marked by a recession and a sharp increase in energy costs, which severely affected heavy industries, including flat glass. After deeply restructuring the “flat glass” activity, the company decided to dispose of it in 1981 (sale of Boussois) and to focus on the food sector.
From the late 1970s to the mid 1990s, the BSN Gervais Danone group