Critical Evaluation of the Strategy of Nando's

1917 words 8 pages
CRITICAL EVALUATION OF THE STRATEGIC CHOICES OF NANDO’S

TABLE OF CONTENTS

1 INTRODUCTION 3

2 MODELS OF STRATEGY 4

1. Porter's Generic Strategies 4

2. Mintzberg's 5 P's of Strategy 5

3 OVERVIEW OF STRATEGIC DECISIONS 7

4 CONCLUSION 8

INTRODUCTION

“Decisions, whether explicitly or implicitly arrived at, precede every action.” Ansoff 1965

Our choices or decisions precedes everything, from day to day operations to the direction we steer our organisations in. According to Mintzberg and Walters strategy is “a pattern in a stream of decisions”. Strategy can be planned or deliberate but also emerge as we go along and adapt to internal and external influences.

In this study we will evaluate
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The want to be best in their narrow market segment, not the biggest. ■ Nando's has found a niche market where they can continue to develop their products

Mintzberg's 5 Ps for Strategy

The word "strategy" has been used implicitly in different ways. Through recognition of multiple definitions of strategy it can help us get a different grasp of what it entails. Mintzberg's models and definitions have been widely used to analyse strategy and organisations. He provides five definitions of strategy that can be used to analyse an organisation's strategy to gain competitive advantage:

Plan

← Strategy as a plan – for example a guideline (or set of guidelines) to deal with a situation. This definition implies that strategies are made in advance of the actions to which they apply, and they are developed consciously and purposefully.

■ Plans were made to expand globally. The plan was to take Nando's Portuguese chicken all over the world. To make sure the same culture is in all the restaurants, whether in South Africa or Australia. One strength was that the local partners could support the plan. A weakness was the lack of leadership support which was overcome with the appointment of Duarte and Hume. These decisions led to the plan being put into action. But the threat of the unknown was still there. Ca the same model be duplicated everywhere? The answer was a

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