Business Capstone

9015 words 37 pages
Musically Infinite, LLC Business Plan

Terrance P. Carson
Principal
1990 Jonesboro Road
McDonough, Georgia 30253
(770) 777-9311 www.musically.infinite@sounds.com November 16, 2012

A. Executive Summary 4
A1. Business Identification: 4
A2. Mission, Goals and Objectives: 5
A3. Keys to Success: 5
B. Company Summary 9
B1. Industry History: 9
B2. Legal Form of Ownership: 11
B3. Location and Facilities: 11
B4: Management Structure: 15
B5. Products and Service: 17
C. Market Analysis 19
C1: Target Market 19
C2: Industry Analysis 20
C3: Competitive Analysis 22
D. Market Strategy 25
D1: 4Ps. 25
D2: Price List- 28
D3: Selling Strategy- 29
D4: Sales Forecast- 30
E. Implementation Strategy 33
E1. Overall Strategy- 33
E2.
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A3. Keys to Success The primary keys to success for Musically Infinite will be in the following three core components: 1. Affordable high quality audio production created in a one of a kind, state of the art facility, which services all genres’ of music and demographic sectors. 2. High Definition video production complete with chromo-keying ability (Green screening) to the layman, with professional directing, editing and mastering for post-production effects. 3. Focus on sponsorship and funding from small to mid-sized companies whom seek a level of success through these difficult economic times by employing the use of the age old technique of bartering to offset advertising cost.

By providing an affordable high quality audio production facility to multiple genres, Musically Infinite operates true to the name that it bares. Allowing an unlimited level of access to our state of the art equipment, we level the audio production playing field. Our multi language, multi-cultural connections allow our artist to create from their creative viewpoints without having to concern themselves with political correctness or ensuring that their material is positively presented. Our pre-established associations with Univision, Telemundo, Das Erste, Bayerischer Rundfunk, and 23 other foreign television and radio stations places Musically Infinite in the unique position of leverage regarding promotions

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