Buddy's Snack Case

1866 words 8 pages
Buddy’s Snack Company
Case Study Report

Index 1. Introduction………………………………………………………………….……3 2. Case study descriptions……………………………………………………….…..4 2.1 Buddy’s Snack Company………………………………………………4 2.2 Lynda Lewis……………………………………………………………4 2.3 Michael Benjamin………………………………………………………5 2.4 Kyle Sherbo…………………………………………………………….5 3. Questions & Answers…………………………………………………………….6

1. Introduction
This case study is about Buddy’ Snack Company in the period of started on the third generation of management. The company has a lot of experience as it was started in 1951, so more than 50 years since it had been operational. The case mention on 3 persons. The first person is Lynda Lewis is a very laborious employee of the
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He feels that no matter how much effort is put into the job, he will never adequately rewarded.
2.4 Kyle Sherbo
For three of the last five years Kyle was the number one salesperson in the division and had hopes of being promoted to sales manager. When Mark joined the company, Kyle worked closely with Buddy Jr. to help Mark learn all facets of the business. Kyle thought this close relationship with Buddy Jr. would assure his upcoming promotion to the coveted position of sales manager and was devastated to learn that Mark received the promotion that he thought was his
During the past quarter, there was a noticeable change in Kyle’s worked habits. It had become commonplace for Kyle to be late for appointments, miss them entire entirely, or not return phone calls or follow up on leads. His sales performance declined dramatically, which resulted in a drastic loss of income. Although Kyle had been dedicated and fiercely loyal to Buddy Jr. and the company for many years, he is now looking for other employment. Buddy’s Snacks is located in a rural community, which leaves Kyle with limited job opportunities. He was, however, offered a position as a sales manager with a competing company in a larger town, but Kyle’s wife refuse to leave the area because of her strong family ties. Kyle is bitter and resentful of his current situation and now faces a mandatory coaching session

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