Eb Games Business Plan

12089 words 49 pages
EB GAMES

The Marketing Environment Final Project

Table of Contents 1.Products or Services: 3 Product or service details: 3 Development and marketing: 6 2.Overall Marketing Strategy 6 General marketing strategy 6 How do customers trade? 8 Features and benefits o the products/services 8 3.Pricing Strategy: 8 Price 8 Credit Policy 12 Price comparison 13 4.Location 14 Geographical location 14 5.Supply and Distribution 15 Describe the methods that will be used to sell and distribute the products or services 15 Discuss the advantage and disadvantage of the selling methods chosen 17 6.Advertising and Promotion 17 Advertising and promotion approach 17 Basis of the approach 18
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The Wii Fit, in particular, was an enormous hit with older and female consumers, introducing two major demographics that had previously been shunned by the industry.
Preferred platforms – all gamers | Female(%) | Male(%) | Hand-held | 22 | 15 | Consoles | 37 | 47 | PCs | 41 | 38 |

2008 console sales of EB games Console | Sales(Units) | Share of sales(%) | DS | 800,000 | 38.3 | Wii | 685,000 | 32.9 | Xbox | 360 237,000 | 11.4 | PlayStation 3 | 213,000 | 10.2 | PlayStation 2 | 150,000 | 7.2 | Total | 2,085,000 | 100 |
SOURCE: ANNUAL REPORT
Console and PC games sold by genre, 2008 Share console games | (%) | Family | 19.8 | Action | 19.5 | Racing | 13.2 | Adventure | 11.1 | First-person | 10.5 | Sports | 8.1 | Role-playing | 4.8 | Fighting | 4.1 | Other | 8.9 | Share PC games | (%) | Strategy | 21.5 | First-person | 15.8 | Simulation | 14.1 | Role-playing | 11.4 | Timecards | 7.5 | Family | 7.0 | Adventure | 5.2 | Action | 4.1 | Other | 13.4 |

SOURCE: GFK MARKETING SERVICES

EB Games (Australia) – financial performance Year | Revenue($ Millions) | (% Growth) | 2004 | 223.5 | N/C | 2005 | 274.0 | 22.6 | 2006 | 309.0 | 12.8 | 2007 | 403.2 | 30.5 | 2008 | 600.4 | 48.9 |

Development and marketing:
2.Overall Marketing Strategy
General marketing strategy

EB Games is Australia’s largest Video games, Consoles and Accessories retailer for PlayStation 3, Xbox

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