Analysis of Coca Cola Management Strategy

2980 words 12 pages
Analysis of Strategic Management in Coca Cola
In this project I will do a detail study of Coca Cola Company. I will study about the market value of Coca Cola and how sustainable the Coca Cola Company is for the people. I will highlight the issues which are faced by Coca Cola and describe the business cycle of the company. I will mention all the strength and capabilities of Coca Cola in coming years. history with business cycles and internal strengths of the Coca Cola Company
May 8th 1886 Coca Cola was created by John S. and served at Jacobs’ Pharmacy (Coca Cola Company, 2008). At start the company had a rough start and it was named “Coca Cola” by company’s accountant Frank. In 1887 the promotion method was coupons, and John S. registered
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Coca Cola is also facing the problem of weak global economy. Coca Cola has to deal with price due to local competitions, and there is also problem of foreign exchange which leads to low profit due to fragile currency. There was also challenge for expanding Coca Cola which resulted failure of purchase of Cadbury. Coca Cola also has challenge of being poor quality.
Challenges which are ahead of Coca Cola are related to many spectrums. Coca Cola lacks creativity in marketing and advertising (Coca Cola Company, 2011). It has poor relationship with some bottlers. There are some issues related to management of Coca Cola by over controlling board of directors. There is unwillingness in Coca Cola to change according to industry demands. Pepsi diversification into snacks and non beverage industry is challenge for Coca Cola (Coca Cola Company, 2011).
Opportunities in given challenges for Coca Cola
Brand recognition is very important factor affecting Coca Cola’s competitive place. Coca Cola’s brand title is famous to ninety percent of the world. The primary cause over the past few years is to get this brand title to even better well-known. Packaging changes affect Coca Cola’s sales and industry spot but in overall the people are tending not to be effective by new product.
Coca Cola bottling system allow it to take advantage of never-ending growth opportunities around the world. This strategy of Coca Cola gives


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