Analysis Strategy Macy's

1626 words 7 pages
Gambaran Umum Perusahaan Macy’s
(Pertumbuhan Macy’s dari tahun ke tahun)

* 1859. Macy's first-year sales were approximately $85,000 with an advertising budget of $2,800. * 1902. Macy's moves to Herald Square in New York City. * 1923. May Company acquire a department store company in Los Angeles, adding to its growing regional coverage in Akron and Cleveland, OH, and St. Louis. * 1930. Bloomingdale's joins Federated. First-year sales for Federated were $112 million. * 1996. Bloomingdale's opens its first California stores with four locations - three in the Los Angeles area and one in Palo Alto.www.macys.com is launched. * 2005. Federated begins operating nationwide under two store nameplates - Macy's and Bloomingdale's -
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The increase of the minimum wages in the United States | 0,06 | 2 | 0,12 | 3 | Intense competition in the retail stores such as Dillard’s JC Panney and Saks | 0,07 | 3 | 0,21 | 4 | Lower price competition | 0,08 | 2 | 0,16 | 5 | Numerous employee layoff | 0,1 | 3 | 0,3 | 6 | A change in costumer has occured over the past year, but Macy’s has not changed to satisfy | 0,06 | 2 | 0,12 | | | | | | | Totals | 1 | | 2,39 |

INTERNAL AUDIT

Internal Factor Evaluation (IFE) No | Key Internal Factors | Weight | Rating | Weighted score | | Strength | | | | 1 | Strong brand equity | 0,09 | 4 | 0,36 | 2 | Strong advertising | 0,08 | 4 | 0,32 | 3 | Economies of scale | 0,06 | 4 | 0,24 | 4 | Ethical, socialy responsible, and sustainable company with strong value | 0,07 | 4 | 0,28 | 5 | Structured code of conduct for all the company’s vendor | 0,08 | 4 | 0,32 | 6 | Healthy portfolio | 0,05 | 3 | 0,15 | 7 | Inovating company | 0,05 | 4 | 0,2 | 8 | Bloomingdales a subsidiary of Macy’s appeals to upscale customers while Macy’s offers “affordable luxury” items | 0,03 | 4 | 0,12 | 9 | Large piece of the market share | 0,04 | 3 | 0,12 | | Weaknessess | | | | 1 | Macy’s has declining net profit | 0,1 | 1 | 0,1 | | Downturn in economy for in store shopping | 0,08 | 1 | 0,08 | 2 | Lack of diversification in the merchandise | 0,06 | 2 | 0,12 | 3 | Weak merchandise departments such as mattresses, furniture, and handbag causing the firm’s monetary loss | 0,05 | 2

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