Marketing
| We're continually reviewing new sites and adding resources, and appreciate your comments and suggestions. Suggest a link here |
| Those interested in marketing on the Internet will find a lot of good
information here. Crain Communications offers current articles, useful
tips, a guide to web site pricing, and a terrific dictionary of Internet
terms. |
| This online publication offers articles regarding the Internet as well
as digital technology. The authors have also compiled some useful
information resources and offer downloads from the Department of
Commerce. |
| This excellent collection of "all the key resources you’ll
need to develop, write, edit, publish, market, and promote your Web site"
offers Web publishing, marketing, and promotion resources, a marketing
information page, and an outline of a proposed Internet marketing
textbook. |
| Copyright is an area of law struggling to keep up with the explosion
of online technology. Check out the status of various cases, opinions,
and more on this valuable resource. |
| Part of Advertising Age's web site, this is an in-depth history of TV
advertising from the 40's to the 90's, with a time line. |
| Articles from this print journal, focusing on financial services
marketing issues, are available online. Access to full articles is
limited to subscribers, but they do offer a free 30 day trial
subscription. |
| You can find abstracts from this quarterly print journal online dating
back to spring of 1996. The journal focuses on publishing information
which contributes to the "development of advertising theory and its
relationship to advertising practices and processes." |
| The table of contents and abstracts for this quarterly print journal
are here dating back to 1995, complete with a search feature and
subscription information. |
| This journal proclaims itself the first online journal for marketing,
consumer behavior, and strategy research. Articles are produced to be
read in Adobe Acrobat. |
| If you're interested in market research, this is the place to be. This
site includes a huge variety of information on many market research
topics. A great source for business professionals and marketing students
alike. |
| Direct marketers and advertisers in all types of media, take note.
This site has done a great job of cataloguing the resources that might
be of use to you. You'll find everything from links to commentary to
approaches and discussion lists...not to mention links to the top Web
sites in these categories. |
| This site includes Media Logic's Business Cycle Indicators (access to
16 categories of 256 data series that make up the Business Cycle
Indicators published by the US Bureau of Economic Analysis). |
| Before you start laughing at the irony of this concept, take a look.
While e-mail is a valuable marketing tool of the future, snail mail
isn't going away. It remains a valuable part of the marketing tool
portfolio, and this site offers a lot of great information. Don't miss
it! |
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