P1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service

1379 words 6 pages
(a) Describe the promotional mix used by two selected organisations for a selected product/service.

Coca-Cola

Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands.

www.coca-cola.co.uk/about-us/introducing-our-business.html
Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.

PROMOTIONAL MIX

Advertising – Coca-Cola uses one of the most modern and popular advertising. Christmas advertisment most
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Sales promotion – McDonalds uses sales promotion through organizing various contests, programs, functions and promoting different choice of products in the happy meal. Also they uses their happy meal box to advertise latest movies and a lot of different events that children finds it attractive.

Sponsorship – No one expected, but 2012 McDonald’s was the biggest sponsorship for London Olympics Games and from my view of point that was a very smart move, because they made a lot of profit out of it, because they was selling their fast-food during Olympics and moreover they had so much advertising that just increased their market share and even improved their corporate image.

Publicly and public relationship –yes they have healthy opton adn they are part of the olympics

Public relations – McDonald’s are improving their public relations over the years and their “Happy Meal” is favourite choice for the kids. To improve their public relations McDonald’s have created their “Facebook” and “Twitter” pages also they setup and YouTube channel to keep the customers updated with the latest products and promotions.

Recommendations

McDonalds

In my opinion McDonalds should still try to improve their corporate image, because they

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