Nike- Managerial Case Study
Business Case Study
Dr. J. Saleeby
Rola El Cheikh
Thursday, December 23, 2010
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices.
Today, Nike is the world's leading maker of athletic shoes, equipment and apparel.
Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the world's top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success.
Nike enjoys …show more content…
Nike's deliberate approach to lean manufacturing includes worker empowerment - giving factory workers the skills and abilities needed to manage production and immediately address issues as they arise, such as quality or process improvements. These changes put decisions closer to the worker, and require a high level of support to ensure all workers have the skills and confidence to consistently produce quality products. We believe our lean manufacturing approach holds great promise for worker empowerment and for building a more skilled and equitable work force. Nike’s approach is in harmony with Theory Y which set positive assumptions about