Mediatek Case Aanalysis

3298 words 14 pages
Shanzhai! MediaTek Group Case Analysis | | Group Members:

Bisma Iqbal
Kayla Wilson
Ali Fawaz
Jasmine HaiderCourse: 04-75-498 Section 30
Professor: Tony Mao
Submitted on: July 23/2012
Course: 04-75-498 Section 30
Professor: Tony Mao
Submitted on: July 23/2012 |

Table of Contents

| Page | I. Problem Identification | | Company Profile…………………………………………………………………………………………………… | 2 | Primary Issue……………………………………………………………………………………………………….. | 2 | Secondary Issues.…………………………………………………………………………………………………. | 2 | II. Internal Analysis | | Value Chain………………………………………………………………………………………………………….. | 2 | VRINE
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The Beijing University in collaboration with MediaTek offers a course on how to develop handsets using MediaTek’s development tools. This capability allows the company to spread programming knowledge outside their own support department to its customers while creating a spill-off effect of information.
VRINE Model
Value - MediaTek has resources that make them valuable, namely their technology-orientated products and their robust business strategy. The company has developed a strong presence in 2G parts for mobile handsets. In addition, the operating region of MediaTek places it in east and south Asia which is by far the largest market for this technology. While nearby markets continue to provide potential future growth going forward, it is still necessary for MediaTek to evolve their products as technological and demand shifts towards 3G and beyond.
Rarity – While most companies have switched their product lineup to 3G, MediaTek continues to offer 2G products and technical support. Also, every year MediaTek offers new features that are free to customers and allow customization based on the customer needs. MediaTek is further able to achieve rarity by offering software for hardware it does not manufacture like the camera components of mobile handsets.
Inimitability/Non-substitutability – Sales are strong because of the large customer base in China but due to the shanzhai market, it is possible to copy the brand and resell it in the secondary

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