Marketing and Airborne Express

2135 words 9 pages
Airborne Express: Analysis and Recommendations Dr. Denesh Iyer

Prepared by: Jeremy Lipp Yijia Liu David Marano Brittany Meglich Daniel Perko Lauren Scott Dongli Zang

Executive Summary Airborne Express faces a critical time for their company, as the two “900-pound gorillas” are aiming to secure their position atop the delivery industry. As the competitive landscape of the industry begins to shift, Airborne Express has the opportunity to capitalize on making some changes in the way the company positions itself amongst its competitors. As United Parcel Service (UPS) nears the end of their strike and with the Postal Service getting closer to gaining the right to grant volume discounts, this is an opportune time for Airborne to recalibrate
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With
all
this
technology
Airborne
Express
and
RPS
can
 communicate
with
their
central
information
system
from
any
vehicle
or
handheld
barcode
 scanner.

Also
Airborne
will
have
increased
the
user
friendly
capabilities
of
their
websites
 allowing
customers
to
prepare
shipping
paper
work,
billing
information,
schedule
pickups,
 print
out
bar‐coded
labels
and
track
shipments.

 System
Integration
 With
Airborne
and
RPS
creating
an
alliance
they
would
integrate
both
the
pickup
and
 delivery
systems.

They
already
have
a
central
computer
system
called
Freight
On‐Line
and
 Update
System,
FOCUS,
which
contains
a
couple
of
the
features
rival
companies
have
in
 their
main
information
systems.

But
with
the
merger
Airborne
would
adopt
the
whole
RPS
 system.

In
Appendix
A
we
show
that
this
is
one
of
the
great
opportunities
Airborne
is
 presented
with
in
this
merger.
 Problems


With
new
and
advanced
information
systems
there
are
always
problems
when
 implementing
a
new
system
into
two
merging
companies.
Each
company
must
make
 compromises
in
changing
people,
processes
and
technology.

Airborne
would
adopt
RPS
 information
systems
which
would
change
the
process
of
package
delivery
and
information
 that
is
sent
to
their
information
system.
Airborne
needs
hand
held
computer
systems
used
 by
couriers
that
can
provide
information
so
customers
can
track

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