Marketing Planning for Surf Excel in Pakistan

3765 words 16 pages
Acknowledgment
Table of Contents
1. Synopsis ……… ………………………………………………………………… 4
2. Mission Statement …………………………………………………............……. 5
3. Current Marketing Situation………………………………………………..……6 o Market Description..........................................................................6 o Product Review……………………………………………………11 o Review of Competition……………………………………………12 o Review of Distribution.....................................................................14 o Market Potential…………………………………………………..15
4. Swot Analysis…………………......................................…………………….... …16
5. Objectives and Issues ……………………................................…………….........18
6. Marketing Strategies …………………………………………….....….……........19
Positioning
…show more content…
James Gamble apprenticed himself to a soap maker. Soon they started to work combine in 1837, a bold new enterprise was born: Procter & Gamble.On April 12, 1837, William Procter and James Gamble start making and selling their soap and candles. On August 22, they formalize their business relationship by pledging $3,596.47 apiece. The formal partnership agreement is signed on October 31, 1837. They are also in the process to facilitate on the base of providing washing powder.
Need
Use for the purpose to wash the cloths
Customer Benefit
Ariel is associating the brand with customer on the bases to give them superior quality and makes the ground for customer to provide a theme which cause to have happiness.
TARGET MARKET OF ARIEL
Ariel has adopted the strategy of market aggregation. ARIEL target market includes Middle Class, Upper Middle Class and Upper Classes of the population of Pakistan. The Ladies of Pakistan who are very conscious about their family.
MARKETING POSITIONING
Ariel is considered to be a trusted and premium brand of Pakistan. Procter and Gamble is positioning their product in the best of their customer satisfaction. As charging money they are positioning their product as best use as well as providing quality in response.
They are focusing on the quality and they are also in a motive to facilitate the customer as providing a whole range which they can.
Price Comparison with different Players
|Brand Name

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