Keller Graduate School of Management Mis535 Midterm Exam Week4
1. (TCO A) Based on the examples in the text, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to attract customers, what would be the best use of information technology from the list below? (Points : 10) Use IT to increase supplier loyalty. Use IT to increase operational efficiency. Use IT to create new products and business models. Use IT to help survive government reporting requirements. Use IT to achieve customer intimacy.
2. (TCO A) Maintaining the organization's financial records is a central purpose of which main …show more content…
Politics within an organization is the head of the conflict line. So many perspectives, conflicts and compromises are given when it comes to information systems. As people in org's occupy different positions at various levels and with different specialties, each has a naturally varied opinion of how resources, rewards and punishments should be distributed which results in political struggle for resources and competition. "Managers that know how to work with the politics of an organization will be more successful than less-skilled managers in implementing new information systems" per our book.
Structure is another factor which may prevent the firm from realizing the benefits of the new information system. A company with a formalized hierarchy may have difficulty adjusting its business processes and structures to an information system that does not follow the same business hierarchy of information. Managers and other users may feel that their jobs are at stake may resist.
8. (TCO C) The small publishing company you work for wants to create a new database for storing information about all of its author contracts. What factors will influence how you design the database? (Points : 25) In order