Jamie Oliver Case Study
Words: Sarah Genzer and Griselda Zhou
31 March 2011
In the last ten years, Jamie Oliver has become an international household name. In the UK, it is almost impossible not to see or hear Jamie Oliver in the news, television, online or in print. Today, the influential celebrity chef’s empire is worth nearly £65 million. After extremely successful ventures in television, home cookware, books, and restaurants, Oliver recently has branched out and developed a new restaurant chain. Jamie’s Italian has proven to be a prosperous strategic move. It recently won the Restaurant Chain of the Year award, at the 2010 R200 Awards, and the managing director, Simon Blagden, won the Best Individual award at the 2011 …show more content…
With Jamie Oliver at the top of his game, the move into reasonably priced restaurant chains is a smart one his behalf. Everyone wants a piece of him and by allowing the customer to enjoy a Jamie meal without having to break the bank, it is a win-win situation. Oliver is appealing to the masses by inviting patrons to enjoy a top-notch meal at an affordable price. The restaurant chain has been one of the biggest successes in high street eating for every location. If the restaurant continues down this current path, by the turn of the year (should profits Jamie Oliver channels continue to grow) Jamie’s Italian could easily be worth in a lot of passion into his the region of £100m (Quinn, 2011).
With the major success of the Jamie Oliver brand, Jamie’s Italian has