Ib Coca Cola
Your options are
a) To export from the United States;
b) To license a European firm to manufacture and market the computer in Europe; or
c) To set up a wholly owned subsidiary in Europe.
Evaluate pros and cons of each alternative and suggest a course of action to your CEO.
First and foremost, before answering the question, we must understand on the question mentioned on …show more content…
b. To license a European firm to manufacture and market the computer in Europe
After looking on the export mechanism that pros and cons in exporting the new patent PC’s from United States to Western Europe. Another alternative that we look is by giving a license to a European firm to manufacture and by than can market the computer in Europe.
Prior to this, we should understand also on the definition of licensing, as per courted by Wikipedia founder Jimmy Wales in his web mentioned that “The verb license or grant license means to give permission. The noun license (American English) or license (Indian English, British English, Canadian English, Australian English) refers to that permission as well as to the document recording that permission.” A license may be granted by a party ("licensor") to another party ("licensee") as an element of an agreement between those parties. A shorthand definition of a license is "an authorization (by the licensor) to use the licensed material (by the licensee)." After understand on