Five Different Models and Theories of Change. Discussing the Validity and Utility of the Models.

2873 words 12 pages
I. KURT-LEWIN THEORY OF CHANGE:This theory is also known as the Unfreeze-Change-Refreeze Model of Change. Kurt-Lewin proposed three simple steps to describe the "unfreeze-change-refreeze model. It basically means going from the State A into an unfrozen, change, and then reforming in a different pattern,1.The first step, “unfreeze” involves the process of letting go of certain restrictive attitudes during the initial stages through creating motivation and readiness to accept change.
2.The second step, "change" involves alteration of self-conceptions and ways of thinking through cognitive restructuring.
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REAL-TIME STRATEGIC CHANGE (RTSC):RTSC can bring that plan to an entire company for refinement and implementation planning. Ford Motor Company's Mustang division used a version of RTSC to introduce total quality management in the 1980s, responding to the challenge of Japanese automobiles.
Generally speaking, RTSC involves the "whole system" - everyone who is involved in the development of a product or service as well as the customers who buy it. Suppliers and customers can provide information on how the company stacks up compared with competitors, often by using a panel discussion format. Industry experts may also provide information on key trends.
Work is done in a combination of large and small group settings. In the large-group sessions, people are assigned to sit at round tables of eight to ten people. These are "max-mix" groups representing different departments or organizations. Following various presentations, the groups are asked to discuss what happened and formulate a brief response. This helps keep the meetings lively and creative.
In the classic RTSC format, senior managers present an overview of their proposed plan to the entire group. After small group discussions, people use post-its to write what they agree with, what they disagree with, and what questions they have. The


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