Dentex Case
Business Ethics and Corporate Social Responsibility
ADMS 3660, Section A
Professor: Anton Petrenko
Anika Sultana
Student no- 212333332
Date: 4th December 2014
The problems and issues mentioned in the case Dentex Corporation are:
1. Issue related to corporate social responsibility
2. Issue related to promotional deceiving
3. Issue related to equal opportunity in workplace
4. Issue related to employee responsibility
5. Issue related to bribery
1. Issue related to corporate social responsibility
One of the major issues mentioned in the case is about corporate social responsibility. Dentex Corporation came up with the styling new line of car, Rento. It was considered as a rushed project, thus they skipped …show more content…
The utilitarian analysis shows that the affected audience are the company employees and the customers. Through the manipulative advertising the employees will be able to reach their marketing and sales target that will be beneficial for the profitability of the company. Whereas the targeted customer who are manipulated spend their money on the Rento, they bear the risk of accidents and like Mrs. Ray and her son, they suffer from injury and death. The company is solely responsible for this kind of advertising and the consequences. The pros of this act will be the company sales and profit whereas the cons will be the risk of young crowd driving the accident prone car. Thus from the utilitarian perspective the deceiving promotional activities are wrong