Domino's Pizza is one of the world biggest companies of pizza production and delivery. The company was founded in the USA in 1960 by Tom Monaghan. Since that time Domino's Pizza Company became one of the leading fast food delivery companies in the world: "We have been delivering quality, affordable pizza to our customers since 1960 when brothers Thomas and James Monaghan borrowed $900 and purchased a small pizza store in Ypsilanti, Michigan. Since that time, our store count and geographic reach have grown substantially" (Domino's Pizza).
Domino's Pizza combines some methods of international expansion and development, but there are some most effective ones which provide the best penetration to the international markets. The paper will …show more content…

For attracting new franchisees Franchise Development Services provides appropriate franchisees recruitment strategy: "Franchise Development Services (FDS) publications like The Franchise Magazine are the right vehicle to carry editorial that reports on facts as provided by the Domino's Pizza franchisees. This alerts readers that are searching for the brand and system that will form the ideal vehicle with which to achieve business success" (Domino's Pizza Celebrates 20 Successful Years of Franchising). For its international expansion increasing Domino's Pizza actively work with local pizza chains throughout the world. Domino's Pizza coverts different local pizza chains to its own brand.
Domino's pizza uses other modes of international market expansion and development, such as company-owned stores, but very few comparing to franchise stores, because Domino's Pizza business experience shows that licensing and franchising international expansion system is the most advantageous and the best way of compensation and benefit providing: "The principal sources of revenues from our international operations are royalty payments generated by retail sales from franchise stores, sales of food and supplies to franchisees in certain markets and, to a lesser extent, company-owned store retail sales and fees from master franchise agreements and store