Case study on sports connection plc
There are five different Sports Connection clubs in the Liverpool. In order to attract more customers, these clubs provide variable offers and frequently change their strategy to the customers at every month. For these reasons, as the chain of the health club operating, the sport connection plc recently evaluates the effects of various elements of their marketing strategy and gives four questions to answer.
According to the Sports connection clubs, there are rough two market strategies. One of them is Referral Programme, which means company will award the new member who bringing other new members. Another one called deadline effect. It is quite different with Referral Programme, …show more content…
Dependent Variable: Q
Method: Least Squares
Date: 12/04/11 Time: 06:05
Sample: 2009M01 2010M12
Included observations: 24
Std. Error t-Statistic Prob.