Case Analysis for Unitedway

1599 words 7 pages
United Way, formerly known as United Way of America, and also linked to United Way Worldwide).
The year of 1887 marked the beginning of United Way, which originated as Denver’s Charity Organization Society and expanded over 1,000 Community Chests in the late 1940’s (Dess, Lumpkin, Eisner, & McNamara, 2012, p. C19). Then in 1974 their campaign, in America and Canada, exceedigngly raised over $1 billion dollars; thus, causing for the creation of the United Way International so that many countries around the world may have the ability to construct similar organizations that will benefit their nations (Dess, et al., 2012, C19). United Way’s business consist of attracting large companies and
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• Ability to attract online participants and to have individuals donate money, which were around $200, has increased.
• Their focus on health, education, improving living standards holds the ability to gain the support of females and minority populations- as it already has. External Threats
• By 2011 United Way has dismantles into smaller organizations, facing possible frauds that can create scandal.
• Grant-making accounts and charities for single-issue charity donations became preferable for the public rather than donating to United Way who left them with little to no information where their money was being used for.
• Social issues/ specific charities started to emerge as they offered a sense of community; thus, becoming alternative recipients and stealing donors from United Way.
• Community 1st is United Way’s competitor, having already stolen the membership of 21 non-profit organizations, who were attracted by fewer restrictions on their money, and easy ways to form fun raising campaigns.
Community 1st has become a new entrant that threatens United Way, causing them to lose members, they have implanted less regulations towards non-profit organizations allowing them to sought campaigns easily (Dess, et al., 2012, p. C27). Other rivalries that have made it to the top percent of the U.S. charities and fall a little behind are Salvation Army ($1.72 billion), Catholic Charities ($1.28 billion), AmeriCares Foundation