Butler Model WRS singapore

3397 words 14 pages
Content page
1.0 ABSTRACT…………………………………Page 2
2.0 BUTLER’S MODEL OF TOURISM ……...Page 3
3.0 CASE STUDY OF SINGAPORE ZOOLOGICAL GARDENS…………………………………..Page 4
4.0 CRITICISM ON THE UTILITY AND APPLICABILITY OF THE BUTLER’S MODEL ……………..Page 15
5.0 PROPOSED SOLUTION…………………….Page 17
6.0 CONCLUSION……………………Page 19
7.0 REFERENCES……………………………….Page 20

1.0 ABSTRACT
The Butler's model has been used since the 1980s to determine the stages of growth of various tourist resorts as well as their possible future developments. Our group aims to use the Butler's Model to aid us in identifying and predicting the future and current developmental stages of the Wildlife Reserve Singapore (WRS). Similarly with the aid of the model, our
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SZG constructed the Children’s World in 1973, allowing children to have real life experiences with domestic animals. By the end of the 1970s, SZG achieved outstanding results of 23 % attendance from the local market, yet they still attempted to further expand visitor figures by launching a marketing programme. (Sharp, 1994)

Fig 4:Zoo-Ed Magazine

3.3 Development Stage 3.3.1 Visitorship

Fig 5: Visitorship Graph of 1973 to 1992

During this period, SZG's visitorship increased rapidly, surpassing the one million mark in 1987. As shown in the graph, from 1987(1M)-1982(1.4M), there is still a sharp rise in visitorship of about 40%. Later on, the figures rose even higher to reach a total of 1.5M visitors in 2001. Parallel with the drastic increase in visitorship, was the rapid development of facilities as well as the gradually increasing profits. Even a near 50 % rise in the admission price (1987) from $3.50 to $5 per adult, made a small dent in visitorship, bringing the 1988 visitorship down by less than one %, to 1.1M. (Sharp, 1994)

3.3.2 Special Programme
The 1980s saw many new additions to SZG, special programs such as Loan Exhibits helped attract visitors who arrived specifically to view animals like the golden monkeys from China. In addition, “Breakfast/High Tea with an Orang Utan” (1982) was also widely well-known and has contributed to the 54,376 visitors attracted by the program as of 1989. (Sharp, 1994)

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