Bambi Childcare Business Plan
Sep 13, 2009
Table of Contents
1.0 EXECUTIVE SUMMARY2
2.0 COMPANY SUMMARY2 3.0 SERVICES 3
4.0 MARKET ANALYSIS SUMMARY3
4.1 Market Segmentation4 4.2 Target Market Segment Strategy4 4.3 Competition5
5.0 STRATEGY AND IMPLEMENTATION5
5.1 Sales Strategy5
6.0 HUMAN RESOURCE PLAN6
7.0 LOCATION/FACILITY PLAN15
8.0 INVENTORY MANAGEMENT PLAN17
9.0 FINANCIAL PLAN17
9.1 Expansion Start-up Costs18
9.2 Pro Forma Income Statement20
9.3 Pro Forma Balance Sheet21
9.4 Pro Forma Cash Flow22
1.0 EXECUTIVE SUMMARY
The Calgary Bambi Childcare is a full-service child care/development facility that cares for toddlers from age three months to six years. The Bambi Childcare …show more content…
Bambi Childcare is targeting a very specialize place in child care. With this in mind, Bambi Childcare must then carefully communicate its services if the company is to be supported by this target segment. What will be communicated are their competitive advantages: specialized training of the staff and innovative learning programs. If the targeted parent hears and understands these advantages, they will more likely be willing to switch to Bambi Childcare service.
In addition, they will be using tours of the facilities to sell its services. Tours in the industry are pretty standard. Most parents want to see a facility before they will send their kids there. Bambi Childcare facility is good that it speaks for itself. Therefore, it will be a priority to get the parents to view the facility.
5.1 Sales Strategy
Bambi Childcare sales strategy will be targeting double income working professional families. These families have the money to spend on child care and these parents are much more likely to appreciate the advanced learning systems taught at Bambi Childcare.
The sales strategy will be based on a communication effort to explain the qualities of the program and how time at Bambi Childcare can speed up the children's development considerably. In addition to one on one explanation of the program and its qualities,