Hyundai Motor Company-Beijing Automotive
Joint Venture Case Study

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Topics in Emerging Markets
Prof. Mei
April 9, 2003

Michael Cheng- mpc238@stern.nyu.edu
Richard Lee- rl392@stern.nyu.edu
Kevin Park- kgp203@stern.nyu.edu

Table of Contents:

Executive Summary: 3
Case Study: Introduction: 4 Case Background: 5
Hyundai Motor Corp Background & History: 6
South Korean Macro Study: Economic Background: 7 Social Climate: …show more content…

Scandals, corruption, and bad accounting are in the process of being addressed, and the traditional “Jaebuls” are slowly disappearing and being replaced with more structured management. Korean businesses have experienced and survived the worst part of the Asian market crisis and the future of those companies has much potential in becoming global players in all industries. China, the most populous country in the world, has just opened its doors to the world of automotive trade. Analysts have commented that for Chinese automakers to survive, they must partner up or parish. Hyundai, having already set up four other production plants in China, has been successful. However, with a volatile global market and changing trends, will Hyundai be able to make their biggest investment project pay off?

Hyundai Motor Corp. History and Background

Hyundai Motor Corp was established in 1967 and is South Korea’s #1 carmaker. Hyundai product line includes roughly a dozen models of cars and minivans, trucks, buses, and other commercial vehicles. In 1998, it acquired a 51% stake in Kia Motors, resulting in its position as the leading carmaker in Korea. Hyundai's main exports include the Accent and Sonata models, while its Korean domestic models include the Atoz sub-compact. Hyundai hopes to establish a strong worldwide manufacturing presence.