marketing plan for anki drive, marketing programme and implementation for anki drive.

2230 words 9 pages
ASSIGNMENT COVER SHEET
Please complete ALL sections below.

Student I.D.

Surname:

First Name:

Programme:
Tutor’s Name

UNIT Name:

Submission date:

Assignment title:

NOTE 1

THIS ASSIGNMENT COVER SHEET NEEDS TO BE COMPLETED AND RETURNED WITH YOUR ASSIGNMENT.
FAILURE TO SUBMIT A COMPLETED COVER SHEET WILL RESULT IN YOUR WORK NOT BEING GRADED.

DECLARATION
I have read and understood the London School of Business and Finance Regulations and Policies relating to academic misconduct. I declare that:





This submission is entirely my own original piece of work. It has not been submitted for a previous assessment in
LSBF or any other institution.
Wherever published, unpublished, printed, electronic or
…show more content…
Choose a company that you think is marketing oriented (more focused on starting marketing activities using the customer as a base of decision making, as opposed to the product, or it’s ability to mass produce.
Make a list of the advantages and disadvantages of a marketing orientation for your company.

In your work consider the following :
Marketing concept: evolution of marketing; marketing orientations; societal issues and emergent philosophies; customer and competitor orientation; efficiency and effectiveness; limitations of the marketing concept

Evidence checklist

Summary of evidence required by student

LO1 AC1.1

Explain the various elements of the marketing process (Task1)

LO1 AC1.2

Checklist – tick once completed Evaluate the benefits and costs of a marketing orientation for a selected organisation (Task2)

****See Separate Higher Level Grade Descriptor attached for what you need to do for Merit and Distinction grades****

PART TWO
Unit number and title

Unit 4 Marketing Principles

Qualification

HND Business

Start date

September 2013 (June intake)

Deadline/hand-in

23:59 Sunday 29th September 2013

Assessor

Craig Hines

Assignment title

‘The Marketing Plan’ :
LO2 Be able to use the concepts of segmentation, targeting and positioning LO3 Understand the individual elements of the extended marketing mix
LO4 Be able to use the marketing mix in different contexts

Purpose

Related

  • Costa Coffee Marketing Plan
    4159 words | 17 pages
  • Topshop Marketing Plan
    5358 words | 22 pages
  • Marketing Plan
    1716 words | 7 pages
  • Harley Davidson Marketing Plan
    6628 words | 27 pages
  • Air Asia Marketing Plan
    17836 words | 72 pages
  • Pfizer Marketing Plan
    9811 words | 40 pages
  • Nike Marketing Plan
    7620 words | 31 pages
  • Marketing Plan
    2409 words | 10 pages
  • marketing plan
    4784 words | 20 pages
  • Marketing Plan Lush Cosmetics
    4903 words | 20 pages