Westjet Swot Analysis

1030 words 5 pages
WestJet Case Study
WestJet is a Canadian low-cost carrier, which was founded in 1996 and headquartered in Calgary, Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45,000 passengers per day. In 2012, WestJet carried 17,453,352 passengers, making it the ninth-largest airline in North America by passengers carried.One of WestJet’s main values is to be positive, passionate and entertaining in everything they do which make them different from any different airlines.
WestJet SWOT Analysis
Strengths:
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Moreover, WestJet started new loyalty program that will help toprotect credit card numbers of frequent flyers.In addition, WestJet signed agreement of collaboration with Air France company adopting their fleets to European destinations using Boeing 737 crafts, that could help to get along well in the international competition.
The main competitor of West Jet Company is another Canadian carrier Air Canada, which is appeared asthe leader of Canadian air transportation market. However, comparing to Air Canada, WestJet has a row of benefits, such as: reasonable ticket fare, innovative approach to connection with travelers. WestJet’s employees always try to create the cheerful atmosphere during flights. By their calculations, the company is going to be one of the five most successful international airlines in the world providing their guests with experience that will change air travel forever. Moreover, they truly can become number one Canadian carrier ahead Air Canada; however, entering international market WestJet can face a number of problems such as increasing of fuel cost or shortage of aircrafts in their fleet.

Threats:
The airline industry is just one part of a bigger transportation industry. WestJet’s potential customers all face the

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