Strategic Management and changes to a caravan park
Table of Contents
This report was requested by lecturer Carole Hill at Coatbridge College. It includes a planning stage, developing stage and evaluation stage, each stage has to be submitted by 02 November 2012, 01 March 2013 and 10 May 2013. The purpose of the report is to complete the planning, developing and evaluating stages relating to the case study provided.
1 Terms of Reference
As the newly appointed Office Manager of Loch Tay Holiday Park, James has asked me and Adalbert to review and appraise the current condition and running of the park and present the reports at the next Management Team meeting to be held in a few months time. This report …show more content…
3.22 Marketing and advertising
The park have not advertised or promoted their business, and are relying on our existing customers. There are new tourist attractions opened in the surrounding areas of the park: a new mountain biking course, a new marina, and there is a rapid increase in hill walking in the surrounding areas, yet the park has had little business from this. This is due to the lack of communication between the park and the local tourist attractions in the surrounding area. This is important and should be addressed immediately as the park is not attracting customers, we are solely relying on their existing customer base. If this continues the park will not be able to survive.
First of all market research should be carried out to check if there is any competition that may be a threat to us or whether we could offer customers something that is not available nearby;