Spriware Case Study
STUDENT #: 4213714
CASE # 1: SPRIWARE CANADA INC.
COURSE NAME: BICG9503 01 International Mktg Strategies
PROFESSOR NAME: MARK PARKER
1) Has Spriware successfully marketed its products in Canada? Explain why or why not?
Yes, Spriware has been successful in marketing its products in Canada. It sold all the units of refrigerators produced in the Canadian market, in the first year of operation with a market share of 10%. The main factor for its success is its marketing strategy, which they used in two ways. Firstly, they distributed their products to two of the selected large retail groups in the market by conducting proper market research. Secondly, the co-marketing activities carried out by Spriware …show more content…
3) Assuming the company decided to enter Mabuhailand, what should its market entry strategy be? Fully justify your answer.
According to me, Spriware should strongly consider a Greenfield Investment to enter the market of Mabuhailand. Firstly, when it comes for the company to build a new plant from the scratch it would be pretty much easy as Mabuhailand is rich in natural resources like metals which is required to make a